1、Bear Family Mission from Childhood
I am Fang Zhimin, president of Taizhou Dingfeng Electric Appliance Co., Ltd, I was born in 1986 in a small village in Wenling city, Zhejiang province. In 1989, my father, Mr Fang Zhengpu, with deposit saved during 10-year experience of selling glasses in northeast China, founded Wenling Shanshi Capacitor Manufactory (later renamed Taizhou Dingfeng Electric Appliance Co., Ltd.), which was the earliest enterprise engaged in the research and development of capacitor in Wenling. Now Wenling has become one of the water pump and motor production centers in China and even all around the world.
From preliminary to high school, my parents were busy dealing with company affairs and I was used to living in the city on my own to study. Though born in a entrepreneur's family, I didn't get into the habit of relying on my parents, instead I learned independence and self-improvement. In winter and summer vacation, I would go to factory to help my parents, from that I understood the hard work of my parents, and gradually an idea germinated in my mind: helping my parents revitalize the enterprise. Having graduated from high school, at the request of family business, I was arranged to study abroad, there were two choices in front of me: one was to go to England, another was to go to Japan. In everybody's opinion, British were much better than Japan, so they thought that I should go to England, but I was determined to go to Japan though confronted with others’ question.
In the first year to Japan, our school arranged us to learning language. In order to adapt to this country as soon as possible, I studied hard every day. Soon a year passed, and I successfully passed the examination and entered the Japanese Reitaku University (International business major). I thought I could concentrate my minds on learning management theory, but at the end of my first year of college, due to the several side investments, the capacitor sales fell sharply under many prominent enterprises’ competition, eventually leading to capital chain tension. Back home that year, my father told me I had to find a way to solve my maintenance fee, this was the first time I saw my father cry.
That night, I realized that now that coming to Japan, I should not only learn the knowledge in books, but also should go out and learn more practical thing and by the way earn living expenses. After returning to Japan, I started work-study program. Because of the solid language foundation in the first year plus and later hardworking, I got a scholarship from school every year, and at the same time I also started my long practice in Japanese enterprises. In line with the industry has always been to Japan capacitance sacred yearning, at first I searched some information on the Internet about Japan capacitor manufacturer, I also paid close attention to the information on hiring temporary workers at any time. Under the constant efforts, I was employed by one of the enterprises. High-end and dust-free workshop, tidy and standard material tools, production process of assembly line, complete testing equipment and research and development laboratories, these were my first image of Japan capacitor factory.
This may have product quality difficult to achieve standardization, and we also often received customers’ complaints about product damage in the process of long-term use. I was determined to change all of these problems. Having seen the Japanese enterprise, I understood that quality counted most. So I reorganized the production process, bought a large number of experimental equipments and set up the quality department. Under a series of reform, the quality of our products was up a notch obviously. Before, we knew our product quality only by clients’ feedback. Now because we adopted selective examination of sampling aging experiment, our product qualified rate reached 99.9%, truly eliminating the customer doubts about our product quality.
That year I asked the ministry of foreign trade to redesign the key development plan, through continuous diligence, we finally reached business relationship with a Germany capacitor manufacturers. They themselves also manufactured capacitor, due to various reasons such as limited capacity, they have been considering doing OEM in China. After a long period of contact with us and several visits to our factory, they finally chose us. Customer was very rigorous about the choice of the manufacturer, earlier they would send people to supervise the production and shipment. In the first or second order trial, the customer put forward a lot of problems. Because they were professional capacitor manufacturers, our products cannot be sold directly but rather a long time performance test experiment according to their requirements, they have given us two opportunities to improve. In view of the customer's questions, we immediately organized meeting to rectify, from small orders to a batch of large cargo, from each inspection supervision to an annual inspection supervision, through years of efforts, we have finally been approved because our product of each batch was qualified.
We have built cooperation with more than 1000 clients from over 50 countries in recent years, making us realize that doing business is to be a person. Actually the ideas of foreign customers and our Chinese are similar, they pay more attention to the enterprise boss's character in the premise of the same quality. In 2015, a negotiation with a customer to factory made me have a deep impression.
Through the efforts of two generation, Dingfeng has become a well-known brand in domestic capacitor manufacturing field. We are making efforts, but it is not enough. In a training class, I heard that among Germany companies, there are 3000 companies with excellent quality although possessing not big production value. I think Dingfeng is the same, it does not matter how many products it manufactures, how big production value it possesses, I hope Dingfeng could be fine and strong, just as German companies. Though enterprises are small, making Dingfeng top one in capacitor manufacturing field, this is my dream. May be I cannot achieve this dream in my life but now as a father of two, I hope we can pass our family spirit, making century’s standing enterprise and casting magnificent passage of one hundred years